(opportunity)
I partnered with Denver-based real estate investment firm Knightbridge Capital to build and launch their formative brand platform. I aimed to create a distinctive visual identity and robust marketing approach to support their rapidly growing business.
(approach)
I created a comprehensive suite of brand and marketing assets across various platforms, including print, publication, web, and digital presentations, with a dynamic visual system to adapt with the company's growth trajectory. The aim was to establish a versatile, confident brand that reflects a trustworthy and experienced business expertise.
01 / Brand & identity
(the sky is the limit)
Before starting the design process, I conducted an in-depth working session with the client to understand their expectations, desires, and key drivers for success. The client expressed a clear vision for their logo - a crest-like badge serving as the company's formal brand seal. While having a focused direction was refreshing, it also posed a unique challenge in terms of creative limitations. The following displays the outcome of our collaborative process.
03 / Pitch decks
(spreading the word)
After establishing a formal brand system, the next step was to focus on scaling the business and increasing recognition through digital growth. I worked closely with the Knightbridge marketing and operations team to identify opportunities that would improve brand awareness and inform clients, stakeholders, and the public of their work. This included a comprehensive marketing pitch deck with brand templates and various web UI.
I developed multiple marketing pitch decks that the team used to interface with clients and close important deals. The challenge was to translate complex data into a visually engaging marketing narrative, while adhering to our newly established brand principles and design guidelines. Strategic iconography and symbology was utilized to simplify data and streamline messaging.
“This pitch deck is the foundation of our business. It’s how we gain and maintain our success. It represents who we are."
04 / uI Design for web
(liftoff)
At this stage of the project, I had already launched the Knightbridge brand with success, and the benefits of the system were already paying dividends. Although the client had not considered a website a priority at the time, I took it upon myself to create a conceptual interface pro bono to showcase the potential impact a website could have on their business.
(don't be shy, say hi)
